Entrepreneurs how are you dealing with 2020?
2020 has been a year of unknown and uncertainties. We are more than half way into this year and uncertainties keep looming over us. Is this a year we all throw in the towel, excuse my language “fuck no”. Entrepreneurs this year is the year you thrive. What is your business is all about? You started your business endeavor with a goal in mind, what is that goal? Do you still remember it, if so remind yourself? We often myself included run away from the uncertainties and the unknown, but what if the unknown is the answer?
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This may not be making sense so far. Why should it, being inspired by uncertainties is insane at best. However if you recall as a entrepreneur as a business owner you embarked on a journey where uncertainties unexpected occurrences would be key aspects. Success is the goal which is given however the uncertainties of reaching that goal is anything but avoidable.
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Approach the uncertainties with determination
I saw this meme on Facebook last week it reads ” tackle everyday with the confidence of a 4 year old with cape on”. Frankly I can relate to that. Look in uncertainties only fact we could rely on is preparing to take on the unexpected. If we wait for situations to get easier and better it would be a long wait however if we focus on staying in control then well we call the shots. As an entrepreneur most have already decided to be in control, be their own boss. Well being boss means dealing with situations big and small.
Out of the box thinking is the key
Think outside the box, don’t just be an entrepreneur be an innovator. If you are a restaurant owner clearly staying open and having guests at full capacity is not an option. Matter of fact in order to accommodate partially is costing you more. So focus on serving outside or only takeout. Focus on offering lunch and dinner catering for local businesses or events. If you are fitness trainer well you might be on the same boat. You might be able to offer online training sessions but take one step further. Hold training classes at parks or open fields where social distancing is manageable while offering training options that are fun. Like I said be innovative.
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Understand the context
Do consider the fact, individuals who cannot come to you or your establishment still may need goods and services you provide. However lack of income, lack of accessibility might be making it difficult to reach you. So be proactive. Find a way to be somewhat reachable and accommodating. Not only does it put you in a better footing with the clients it also puts you in a position to reinvent yourself.
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To summarize in uncertainties what we look for is reassurance. Clients, consumers, neighbors, friends, family all need reassurance. During any crisis there are opportunities to rise to the occasion, so look within your business your skillset to transcend.
Amazon is having a huge event during the second week of October. Which means those who already shop from Amazon will look for deals for the up coming holiday season. Business owners you must find a way to reach your clientele, you need to show how you have something to offer. Retail giants like Amazon lacks the personal touch and impact you could have on your customers. Don’t underestimate your relationship with your clientele, power of direct engagement and the face that goes with the business.
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